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Claims were challenged by Method Products.
October 27, 2009
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has recommended that Clorox discontinue advertising claims that suggest its Green Works Natural Cleaning Wipes also disinfect. NAD, the advertising industry’s self-regulatory forum, examined advertising for the product following a challenge by Method Products, Inc. NAD further noted its appreciation that Clorox discontinued a biodegradability claim for the product. NAD examined television advertising, print advertising and product labeling for Green W...
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